NCOALink helps reduce undeliverable mail

Postal Blogger — Mon, 21 Jun 2010 16:28:30 +0000

NCOALink helps reduce undeliverable-as-addressed (UAA) mail by correcting input addresses prior to mailing. Since 1986, Move Update predecessors such as ACSTM Service, National Change of Address (NCOA) and the FASTforward® system have saved mailers millions of dollars that otherwise would have been wasted in materials and postage. NCOALink continues this trend and, like its predecessors, provides the following benefits to mailers:

Reduces undeliverable mail by providing the most current address information for matches made to the NCOALink file

Prevents re-mailings after address corrections are received because the address correction is applied prior to the mailing

Reduces mailer costs by reducing the number of undeliverable mailpieces by using most current address information

Provides the opportunity for faster product/service marketing through accurate mail delivery

In addition to change-of-address information, NCOALink also utilizes Return Codes to provide explanation of match and non-match status. Return Codes which indicate that a match was obtained are accompanied by a new address or undeliverable status. Return Codes which indicate a match was not obtained provide the reason a match could not be made to the NCOALink file. The analysis of Return Codes can help the mailer determine the deliverability of specific address records.

Enhance Your Direct Marketing Data

Postal Blogger — Wed, 03 Feb 2010 22:49:03 +0000

There are many ways for you to increase and improve your direct marketing data. By utilizing advanced append, overlays and matching services, you are provided the ability to market and telemarket more efficiently through better accuracy and segmentation of consumer and business data.

Take advantage of our broad list of data enhancement services:

Demographic Overlay —Append Your Data For Improved Insight And Segmentation
• Get insight into common demographic characteristics of your customers and prospects.
• Identify traits of your best customers.
• Flexibility- append individual or multiple demographic selects and choose to match your files on name and address, or address alone.
• Filter for: DOB, estimated age, current home value, dwelling type, fundraising contributor, gender, owner/renter, estimated household income, length of residence, mail order buyers, marital status, median income, children in home, pet owners, gardeners, outdoor enthusiasts, travelers, etc.

Residential Or Business Phone Append—You’ve Got Their Number
• Add telemarketing capability to your mailing lists.
• Verify existing phone records, while adding and appending others.
• Approximately 50%-60% match rate, depending on your input data quality.
• Eliminate costly telemarketing calls to inaccurate numbers.
• Run your file through CASS prior to appending.

Reverse Residential Or Business Phone Append—Get Names And Addresses For Your Numbers
• Approximately 40% match rate.
• Add impact and maximum response from your marketing campaigns.

Consumer Cable Append—Get Names And Phone Numbers For Your Address-Only File
• Utilize at least two national databases that are updated quarterly.
• Quickly add telemarketing facet to your consumer direct marketing initiatives.
• Can choose to append only for name.

Phantom Match—A Name Matching Supplement To NCOA
• Updates data that is over 4 years old, where change-of-address data does not exist.
• Checks updated files to identify current names at your addresses.

Business Overlay—Identify Key Business Contacts And Other Marketable Data
• Utilize InfoUSA national business database to append the following:
o Business contact name/Title/Gender
o Number of employees
o Identify headquarters/branches
o Out of business coding
o Sales volume
o SIC Code info
o NAIC info
o Fax number
o Other data elements available for appending

Email Append—See how accurate email addresses maximize your direct mail response rate
• Use in support of direct mail to maximize sales
• Append against our Opt-In email database
• Create an Opt-Out email to further tighten your list
• Business and Consumer addresses available